Privacy Policy
Privacy Policy
(Revised June 2025)
BWA Performing Arts | www.bwaperformingarts.com
This Privacy Policy explains how BWA Performing Arts collects, uses, and protects your personal data when you visit our website or interact with us digitally.
By providing us with personal data — whether your own or on behalf of a child — you confirm that you are a parent, guardian, or authorised adult over the age of 18.
We are committed to handling all personal information in accordance with applicable data protection laws, especially when it relates to children.
1. Who We Are
BWA Performing Arts is the data controller responsible for your personal data.
Our contact email is: [email protected]
2. What Information We Collect
We collect and process personal information in two ways:
a) Information you provide directly
This includes information you give when:
Completing an enrolment form
Contacting us through our website or by email
Signing up for newsletters or marketing communications
Data may include:
Name, email, phone number
Student’s name and date of birth
Emergency contact details
Medical or allergy information
Photography/video consent
Class preferences
b) Information collected automatically
As with most websites, we use cookies and tracking tools to collect:
IP address and browser type
Pages visited and referring links
General site usage
This helps us improve website performance, user experience, and our marketing. We use Google Analytics and may also collect data via Wix and Brevo (for email communications).
3. How We Use Your Information
We only use your personal data when legally permitted and for the following purposes:
To manage class enrolments and student records
To send you important updates and newsletters
To respond to inquiries or support requests
To administer our website and track its usage
To comply with legal obligations or health and safety regulations
We do not use your data for automated decision-making or profiling.
4. Sensitive Information
We do collect some health-related data (e.g. allergies or medical conditions) as part of enrolment to ensure student safety. This data is securely stored and only accessed by relevant staff.
We do not collect data related to race, religious beliefs, political opinions, or criminal records.
5. Sharing Your Information
We do not sell your personal data.
We only share it:
With service providers (such as Class Manager, Brevo, or Wix) who help us run our school and website
If required by law or to protect safety
In the event of a business transfer (e.g., merger or asset sale), with notice to you
All third-party services must comply with applicable data protection laws.
6. Data Retention
We retain your personal data only for as long as necessary.
This includes:
Up to 7 years for legal and tax records (e.g. invoices, payment history)
As long as a student is enrolled, plus a short grace period, for enrolment and emergency records
Consent records (e.g. media permissions) are reviewed annually or upon request
In some cases, we may anonymise data for statistical purposes, which we may use indefinitely.
7. Your Rights
Under the UK GDPR, you have the right to:
Access your personal data
Correct or update inaccurate information
Request deletion of your data (where appropriate)
Object to or restrict processing
Withdraw consent (e.g. for photography/video)
Request data portability
To exercise any of these rights, contact us at [email protected]
More about your rights: https://ico.org.uk/for-the-public/
8. Cookies and Tracking
We use cookies to:
Monitor website traffic and user behaviour
Improve user experience and page performance
Manage email subscriptions via Brevo
You can disable cookies in your browser settings. However, this may affect how parts of the site function.
We do not currently use a cookie consent banner.
9. Embedded Content
Our website may include embedded videos (e.g. from YouTube).
These platforms may collect data as if you were visiting their websites directly. Please refer to their privacy policies for more details.
10. Links to External Websites
Our site may include links to external websites.
We are not responsible for the privacy practices of other sites. Always review their policies before providing personal information.
11. Data Security
We use industry-standard security measures to protect your data.
This includes secure storage, limited access, and breach response procedures. While no system is 100% secure, we do our best to safeguard your information.
12. Changes to This Policy
We may update this Privacy Policy from time to time.
If we make significant changes, we will notify you by email or with a notice on our website.
13. Contact Us
If you have questions about this policy or your personal data, contact:
📧 [email protected]